These days, it seems that every major bank, retailer or manufacturer is running a contest giving out grants to small businesses. You may be asking yourself two things: 1) What's in it for them? 2) Where do I sign up?
Patrick Clark of Bloomberg Businessweek thinks the new craze is due to how well contests perform on social media and the reach big brands can achieve by publicizing their giveaways there. But is it worth it for small businesses? Read Clark's article here.